Our Story


When Venus et Fleur® founders Sunny and Seema first started dating, Sunny sent Seema Valentine’s Day flowers that were disenchanting. They found the poor quality and lack of reliability within the floral industry to be lackluster and disappointing. This inspired Sunny and Seema to take matters into their own hands—to elevate the floral industry by creating luxury gifts and flower arrangements using their real flowers that last a year, the very first and only eternity® flowers. Less than 6 months into their relationship, Venus et Fleur was founded.



Many of our lavish blooms begin their journey in Ecuador, where each rose is carefully cultivated. Prized for its favorable equatorial climate and soil conditions, Ecuador is the world’s biggest producer of roses, making it an ideal location for our flower farm. Our flower farms are predominantly female-operated, allowing us to help further the empowerment of women, as well as uphold socially sustainable policies.


We believe in timeless beauty, where every moment is fully recognized, loved, and celebrated. In a world spinning with fast fashion and temporary trends, we see life through the lens of a romantic. We savor every moment, always seeing opportunities to celebrate love in its endless forms. The opportunities to express love come to life through our offerings, and we hope you’ll reminisce on these remarkable moments for years to come.